Digitization Giving Week Campaign
Ask: Increase monetary donations during giving week campaign 2025 focusing on SHSMO’s digitization efforts.
Delivered: Graphics, social media posts, videos, and web banners showcasing the diversity in SHSMO’s digital collections and call to action to donate. The campaign raised over $10,000 to support digitization efforts.
Copy & Engagement Metrics
Published June 11th, 2025
Caption: The Charlotte Peters Show was a weekday live TV show filmed in St. Louis, Missouri, and broadcast on KSD-TV. The show featured local St. Louis personalities and was hosted by Charlotte Peters herself through the 1950s and 1960s.
"Charlotte Peters with Studio Audience," ca. 1959, Charlotte Peters Papers (S0679)
To view more digitized photographs of the show set, click this link: https://tinyurl.com/CharlottePetersSHSMO
Performance: 154K reach, 1.9K interactions, 606 comments, 243 shares, and 540 link clicks back to the SHSMO website. Click on photo to see on Facebook.
Published September 5th, 2025
Mizzou football sure has changed a lot since the Missouri Tigers and Kansas Jayhawks started playing against each other in 1891. Tomorrow marks the first football game between them since 2011 when Mizzou joined the SEC in 2012. This particular photo is from 1913, when Missouri beat Kansas 3-0. Go Tigers!
"Missouri-Kansas Football Game, Missouri 3- Kansas 0" Arnot M. Finley Photograph Albums (C3422) See more photos of Mizzou's Football team throughout the years here: https://tinyurl.com/mizzoufootballshsmo
Performance: 80K reach, 1K likes, 37 comments, 187 shares, and 106 link clicks back to the SHSMO website.
Instagram Reels
Promo Video for SHSMO Research Library